Pride ‘n Purpose is Virgin Limited Edition’s charitable arm committed to helping disadvantaged communities living adjacent to the Sabi Sand Reserve. Originally established in 2003 by members of the Ulusaba family, all the charity’s running expenses are covered by Virgin Limited Edition and Virgin Unite, the Virgin Group’s non-profit foundation.
100% of donations go directly toward much-needed projects. It is estimated that Pride ‘n Purpose now benefits over 35,000 people across six communities. Their philosophy is that people are most effectively helped if they are empowered to help themselves, so the emphasis is most definitely on sustainable initiatives.
How to get involved?
Ulusaba operates community tours to the local villages and there are plenty of opportunities for guests to volunteer during their visit and to experience the area near the Sabi Sand reserve on a different level. Donations of clothing and other household supplies are also welcome all year-round.