About Us

Inspired Luxury offers a dynamic sales, marketing and communications team specializing in travel and luxury lifestyle globally. We thrive in bringing the distinctive personality and authentic experiences of our clients to life through award-winning, innovative, bespoke solutions and a true understanding of the needs of both our partners and our clients alike.   

Working with world-renowned luxury brands from Kokomo Private Island to Virgin Limited Edition, Elite Havens and ILTM, Preferred Hotel Group to Small Luxury Hotels of the World, Luxury Hotel Partners to Conde Nast and M&C Saatchi brings a wealth of understanding of the changing needs of the luxury sector, leading edge strategies and the importance of strong relationships.

We’ve returned to our true passion – bringing our clients individual goals and aspirations to life, supporting them proactively and seamlessly within the market and breaking ground to identify new areas to profile their brand and/or drive incremental business. We are an extension of our clients’ internal teams and a sounding board for regional and global activities, whichever is required.

Whether a stunning boutique property with an amazing heritage, a recognised leader in the luxury sector or a new dynamic brand with a clear vision of expansion… we love to work with each, to nurture the individual personalities and assist in our small way in creating an exciting future.

Lynne Ireland
Founder & CEO

Lynne Ireland leads the dynamic Inspired Luxury team in specialised strategies for each of the Inspired Luxury clients worldwide.

A background in spearheading luxury brand strategies which has been recognized by multiple brand management, communications awards and unprecedented sales results.  Previous roles included senior management of Small Luxury Hotels of the World, Luxury Hotel Partners, Preferred Boutique, Sales Development incentives and adventure specialist Bench International.

Initiating strategic luxury partnerships with brands from Mercedes-Benz and Lexus to Audi; American Express Centurion to HSBC; from Vertu and Moët & Chandon – always with a lateral approach resulting in ground-breaking outcomes.

Lynne has been on the executive management and strategic team across all sectors of the luxury travel sector providing a strong overall perspective and an excellent network worldwide.