About Us

Inspired Luxury offers a dynamic sales, marketing and communications team specializing in travel and luxury lifestyle globally.

We thrive in bringing the distinctive personality and authentic experiences of our clients to life through award-winning, innovative, bespoke solutions and a true understanding of the needs of both our partners and our clients alike.

Working with world-renowned luxury brands from Virgin Limited Edition to ILTM, Preferred Hotel Group to Small Luxury Hotels of the World, brining a wealth of understanding of the changing needs of the luxury sector, leading edge strategies and the importance of strong relationships.

We’ve returned to our true passion – bringing our clients individual goals and aspirations to life… we are an extension of our clients and a sounding board for regional and global activities, whichever is required.

Whether a stunning boutique property with an amazing heritage, a recognised leader in the luxury sector or a new dynamic brand with a clear vision of expansion… we love to work with each, to nurture the individual personalities and assist in our small way in creating an exciting future.

Lynne Ireland
Founder & CEO

Lynne Ireland has dedicated her career to launching and marketing inspiring hotels and experiences globally and was at the forefront of developing the luxury boutique hotel niche within the Asia Pacific.

Creating award winning strategies, Lynne is an early adopter and innovator, with an innate understanding of luxury, together with the importance of wellness, community, and sustainability, with first initiatives developed 25 years ago.

Multiple award winner of 'Brand Management of the Year' at HM Awards for Excellence, 'PR Communicator of the Year' by the ASTW, Lynne also served on the Boards/Advisory of ASTW, IMM, HSMAI and the Bestest Charity.